Leadership
 Rich Geruson Rich Geruson joined Phoenix in February 2011 as President and Chief Executive Officer. He also serves on the Board of Directors. Before joining Phoenix, Mr. Geruson was the Chief Executive Officer of VoiceSignal Technologies. During his tenure at VoiceSignal, Mr. Geruson built the company into the world leader in voice recognition software for mobile phones, increasing shareholder value over tenfold and culminating in the sale of the company for twelve times its revenue. Prior to VoiceSignal, Mr. Geruson was Senior Vice President at Nokia Americas’ mobile phone business where he helped grow the business almost tenfold, tripling its market share and giving Nokia the number one share position in the United States and, for the first time in its history, the number one share position in the world. Previous to Nokia, Mr. Geruson was Vice President and General Manager of IBM’s Networking Distribution Business in North America and also served as Vice President of Worldwide Marketing for Networking Hardware. As one of the youngest Vice Presidents in the company's history, Mr. Geruson accelerated growth and helped transform IBM’s distribution model by launching indirect sales channels for the networking business worldwide. Prior to IBM, Mr. Geruson was Vice President at Toshiba Americas’ mobile computing business. At Toshiba, Mr. Geruson helped generate rapid growth, doubled market share, and propelled Toshiba from fifth place to the number one share position. Mr. Geruson has also held executive positions at other firms including McKinsey & Company, where he developed and helped execute strategy for several Fortune 500 companies.
 Steve Chan Steve Chan joined Phoenix in March 2011 as Chief Technology Officer. Steve is a seasoned technology manager in the software and semiconductor industries. He has held several significant positions in his career including, most recently, the Senior Vice President of Technology Development at FutureDial, Inc., where his team was the first to successfully replace/reflash, over the air, the entire Android operating system with communication stacks for ARM processors in cell phones using carrier CDMA/GSM networks as well as WiFi. This system is currently deployed worldwide by HTC and other major OEMs/ODMs as well as tier-one carriers.
 David Everett Mr. Everett joined Phoenix in January of 2011 as the Senior VP of Field Operations. Mr. Everett is an experienced and proven executive with an excellent track record of leading high-tech companies, including Phoenix. He previously guided Phoenix field operations during periods of high growth in sales and market share.
 Timothy Chu Timothy Chu joined Phoenix in April 2007 and currently serves as General Counsel and Vice President, Administration. Prior to Phoenix, Mr. Chu served as Director of Corporate Legal Affairs at Solectron Corporation, a leading global provider of supply chain and electronics manufacturing solutions, where he was responsible for corporate governance and securities matters and all acquisition, divestiture, and other corporate transactions. Prior to Solectron, he was a Senior Attorney at Venture Law Group, where he represented numerous Silicon Valley technology companies and was a member of the firm's mergers and acquisitions group. Mr. Chu began his legal career as an associate in the New York and Helsinki offices of White & Case LLP, where he focused on banking, public offering, and private placement transactions. He received his B.A. in Economics and Chinese Language and Literature from the University of Michigan and his J.D. from the University of Michigan Law School.  Kelly Wu Kelly Wu joined Phoenix as Vice President and General Manager of Phoenix Greater China, Chairman of Phoenix’s Greater China Management Council, and Vice President of Global Embedded Sales & Marketing in April 2010. Prior to joining Phoenix, Ms. Wu was President of BCM Embedded Computer Inc. and Vice President of Advansus Corporation since 2008. Both companies are subsidiaries of Advantech Co., Ltd. In her managerial role with Advantech Co., Ms. Wu’s achievements included significant revenue growth and the creation of highly effective marketing channels for BCM. From 2004 to 2008, Ms. Wu was Sales VP for VIA Technologies, Inc. During her four years in VIA, she expanded the VIA CPU business in the PC market and won projects from major brands and ODMs such as HP, IBM, Lenovo, Samsung, Packard-Bell, Medion, Asustek, Chinghwa Tongfang, Quanta, Inventec, and others. Prior to VIA Technologies, Ms. Wu enjoyed a 16-year career with Intel, starting as a customer support representative, then advancing through a number of positions of increasing responsibility to become country manager for Intel Taiwan from 2000 to 2004, responsible for sales, distribution, and business management. Ms. Wu graduated from National Chengchi University's department of statistics. |